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Ashley Nader speaking at The Future of Developer Experience in New York
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About

BuilderattheintersectionofAI,product,anddesign.

Ashley Nader

I'm Ashley Nader, a 0-to-1 builder with deep roots in research, design, and product. I've spent my career on the human-facing side of technology, helping companies turn ideas into things that actually get used.

Today I'm at Fetch, building agentic experiences and intelligent commerce. Before that: AI governance at Arthur, generative AI products at Crayon, and earlier years in NLP, voice technology, data analytics, and mobile-first UX.

AI Product0→1B2B SaaSUX ResearchVoice & NLPGenerative AI
01 · Roots

Florida raised.

Grew up in Florida, curious, scrappy, always building things. Started redesigning MySpace layouts in 2005 and never really stopped. I’ve been writing HTML since I was a teenager, long before I knew that “product” was a job.

Graduated Summa Cum Laude from the University of Florida with degrees in Telecommunications and Innovation & Entrepreneurship. UF shaped how I think about systems, communication, and what it means to build something that actually works.

02 · Design & Human Experience

Design is how you think, not just what you make.

Early in my career I realized that the best technology is the kind people actually want to use. That belief took me deep into UX research, interaction design, and the discipline of understanding people before building for them.

Worked with organizations ranging from UF’s Whitney Laboratory for Marine Bioscience to AAA’s A3 division, designing 0-to-1 mobile experiences and digital marketing strategies from scratch. Design was never a phase, it became a permanent lens.

03 · Product

Shipping is the point.

Product management, for me, has always been about reducing the distance between a good idea and a thing people can use. I’ve led products at every stage, from napkin sketch to GA launch.

Each experience has taught me something different about what it takes to build in the real world. NLP, voice, APIs, generative AI, marketplaces. The tools change. The job stays the same: understand the problem, build the right thing, ship it.

04 · AI & Innovation

Building at the frontier.

I’ve been working at the AI layer since before it was the AI layer. Call transcription, sentiment analysis, competitive intelligence, now agentic systems, governance, and enterprise AI infrastructure.

At Arthur, I worked on AI governance products that helped enterprises understand, evaluate, and manage AI agents at scale. Now at Fetch, I’m building agentic experiences and intelligent commerce. The challenge of building responsibly at the frontier is the most interesting design problem I’ve encountered.

05 · Personal Curiosity

Learning in public.

I move fast and have a low tolerance for “that’s how it’s always been done.” I speak at conferences. I mentor early-stage founders. I believe the best ideas come from people who can’t stop thinking about a problem.

“If you can't do it,
ask Claude.

— Ashley Nader