fini
Founder
Startup · Consumer Health · Remote · 2021–Present
Founded fini with a belief that technology should work for your health, not against it. Built an AI wellness agent — Finn — that makes proactive, preventative healthcare accessible to everyone. fini envisions a world where longevity isn't a luxury reserved for the few, but a daily practice available to all.
Challenge
The healthcare system is reactive by design — most people only engage with it when something is already wrong. Preventative health guidance is fragmented, expensive, and inaccessible to most people. Meanwhile, wellness apps were either too generic to be useful or too clinical to stay engaged with. The gap between knowing what's good for your health and actually doing it remained massive.
Solution
Built Finn, an AI health agent embedded in a mobile app that acts as a personal wellness companion — offering proactive guidance on mental and physical health, tracking habits, and surfacing insights tailored to each user. Designed the product around behavior change principles, keeping the experience conversational and human. Available on iOS, fini meets users where they are and builds health literacy over time.
Impact
- —Took fini from idea to App Store — shipped a live consumer AI health product with no playbook to follow
- —Designed Finn, a conversational AI agent that makes mental and physical health guidance feel personal, not clinical
- —Built the product around behavior change science — optimizing for long-term habit formation, not engagement metrics
- —Created a new category: preventative AI health designed for everyday people, not biohackers
Results
- —fini is live in the App Store as a growing AI healthtech start up
- —Building toward a world where preventative health is a daily habit, not an afterthought
- —Establishing fini as a trusted brand at the intersection of AI and personal well-being