Mobile0→1UX ResearchiOS/Android
AAA (A3)
Product Designer & Researcher
Enterprise · Mobile · California · Summer 2019
Designed the 0-to-1 mobile experience for House Manager by A3 — a home services app built by AAA to help homeowners manage maintenance, vendors, and home records from their phone.
Challenge
AAA wanted to extend their trusted brand into the home services space but had no mobile product experience. The challenge was designing something that felt modern and useful to younger homeowners without alienating the core AAA membership demographic.
Solution
Led user research, defined the product vision, and designed the iOS/Android app experience from zero. Built the information architecture, user flows, and high-fidelity prototypes. Shipped v1 in a single summer.
Impact
- —Designed and shipped 0-to-1 mobile app for 100-year-old brand
- —Conducted 30+ user interviews to validate core use cases
- —App launched in Northern California market in April 2018
Results
- —Successful launch covered in regional press
- —Foundation for AAA's expanded digital services strategy
Design